{"id":36676,"date":"2020-06-15T13:48:42","date_gmt":"2020-06-15T12:48:42","guid":{"rendered":"https:\/\/idsurvey.fluidhub.it\/how-to-improve-your-survey-invitation-email\/"},"modified":"2024-07-19T09:38:08","modified_gmt":"2024-07-19T08:38:08","slug":"how-to-improve-your-survey-invitation-email","status":"publish","type":"post","link":"https:\/\/www.idsurvey.com\/en\/how-to-improve-your-survey-invitation-email\/","title":{"rendered":"How to improve your survey invitation email"},"content":{"rendered":"

A survey invitation email<\/a>\u00a0has the benefit of reaching a wide list of contacts with one click. The success of this communication depends on how many recipients click on the survey invitation.<\/p>\n

According to recent studies, the average response rate to survey email invitations is about 10-15% of the total. So it\u2019s important to spend more time on email design to increase this percentage.<\/p>\n

We compiled a list of useful tips to improve your mailing strategy. By following these simple rules you\u2019ll create effective invitations and you\u2019ll get better results!<\/p>\n

The invitation has a crucial role in persuading respondents to complete the questionnaire improving your response rate.<\/p>\n

 <\/p>\n

Tips to send a convincing survey invitation email<\/h2>\n

1. Prevent cancellation.<\/strong>\u00a0It\u2019s quite common for respondents to delete the email or move it to the spam folder if they don\u2019t expect any communication from you.
\nTip: focus on the \u201csubject\u201d and \u201cfrom\u201d\u00a0fields.<\/p>\n

2. Email subject.<\/strong>\u00a0The email subject lines are the first thing respondents will read so it\u2019s important to focus on them. Avoid generic subjects. The sender\u2019s name has to be recognizable and trustworthy.
\nTip: write a short subject line (35 characters or less) that can be interesting for your reader but it also has to go straight to the point.<\/p>\n

3. The design.<\/strong>\u00a0A captivating design will give the impression of professionalism to the respondents who open the email. For this reason the template must be responsive.
\nTip: it\u2019s good to have a couple of design options so you can compare them and choose the best solution.<\/p>\n

4. Customization.<\/strong>\u00a0If possible, use autocomplete text to include the recipient\u2019s information in your email.
\nTip: \u201cDear Mr. Smith\u201d sounds better than \u201cDear Sir.\u201d.<\/p>\n

5. Urgency.<\/strong>\u00a0It\u2019s rare that recipients decide to complete the interview as soon as they receive the email. By setting a (real or not) deadline is the best way to guarantee the actual completion. It\u2019s what you call \u201curgency\u201d.
\nTip: use terms like \u201cnow\u201d, \u201cjust for today\u201d or any other thing that can avoid postponements.<\/p>\n

6. Be honest about survey time.<\/strong>\u00a0Saying \u201cThis survey will last 5 minutes\u201d when sending a survey invitation will lead you to a wider engagement because participants will be able to organize their time.
\nTip: the time you specify in the invitation must be accurate! Avoid long surveys (more than 20 minutes) and be honest.<\/p>\n

7. After the first email.<\/strong>\u00a0Sending the questionnaire invitation shouldn\u2019t be the last step of your communicative strategy. It\u2019s important to send reminders to guarantee a higher rate of response.
\nTip: don\u2019t be afraid to over-send or be insistent. People receive a lot of emails every day so you have to be sure that your communication didn\u2019t get lost.<\/p>\n

 <\/p>\n

\n

Discover EmailSender, invite your target with Email campaigns .<\/h2>\n

Discover EmailSender, the powerful email tool integrated in IdSurvey.<\/p>\n

Select the target, schedule the dispatch and monitor statistics. You can also add and schedule reminders for the respondents who haven\u2019t completed the survey yet.<\/p>\n

Thanks to the integration with a worldwide leading email provider, you always have the guarantee of a high return while minimizing the probability that the email will be marked as spam.<\/p>\n

You can create standard or smart campaigns. Smart campaigns automatically add all contacts that match the criteria set to complete the survey while optimizing the completion of the quotas.<\/p>\n

Discover EmailSender to manage your Email campaigns, schedule a free demo <\/a><\/del><\/p>\n","protected":false},"excerpt":{"rendered":"

A survey invitation email\u00a0has the benefit of reaching a wide list of contacts with one click. The success of this communication depends on how many recipients click on the survey invitation. According to recent studies, the average response rate to survey email invitations is about 10-15% of the total. So it\u2019s important to spend more […]<\/p>\n","protected":false},"author":5,"featured_media":36280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[38],"tags":[],"wl_entity_type":[86],"class_list":["post-36676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-world","wl_entity_type-article"],"yoast_head":"\nHow to improve your survey invitation email - IdSurvey<\/title>\n<meta name=\"description\" content=\"The success of your survey invitation email depends on how many clicks you get on the emai. 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