Let\u2019s start with a definition: the\u00a0redemption rate<\/strong>\u00a0is the number of completed questionnaires compared to the number of questionnaires sent. Redemption is the data to know how many answers we got to our survey.<\/p>\n The\u00a0success of a survey<\/strong>\u00a0is based on results obtained as quantity and quality of collected data. In this post we\u2019ll talk about strategies to improve the relation between invites and completed interviews.<\/p>\n Before listing these\u00a0tips, we have to say\u00a0that using different methods to administer (and send) the questionnaire produces also\u00a0different results<\/strong>.<\/p>\n <\/p>\n If we focus on the traditional method of\u00a0offline\u00a0<\/strong>enrollment\u00a0<\/b>(respondents are contacted by phone or email to join an online survey) we have\u00a0a crucial complexity to face: the different respondents skills with the computer.<\/p><\/blockquote>\n Not everybody has the same familiarity with the web. Just think about elderly people or people who don\u2019t own a personal computer or an internet connection.<\/p><\/blockquote>\n You also have to consider that an enrollment by phone can be an untenable choice both for\u00a0costs<\/strong>\u00a0and for required staff. Obviously this issue can be overcome with an enrollment via email or social network.<\/p>\n <\/p><\/blockquote>\n It\u2019s when you\u00a0randomly send invites<\/strong>\u00a0to email addresses already owned or purchased by the company on related channels. This method\u00a0is highly discouraged because it breaks all basic marketing principles as the need to contact profiled clients. Moreover the person that will receive this type of invite will have a distrustful approach to the survey and results will be mediocre.<\/p>\n <\/p>\n Not suited to all type of surveys but effective it\u2019s the pop-up: user browsing on a\u00a0website will be paused by\u00a0an alert<\/strong>\u00a0that invites him\/her to join the online survey. More effective than banners but still not as incisive as more traditional methods.<\/p>\n <\/p>\n The last useful tool to send invites presupposes the existence of a database, a Panel where we can extract emails of the\u00a0profiled users<\/strong>\u00a0who gave expressed consent to join this type of research. As incentive, a reward is offered to respondents (cash or vouchers).<\/p>\n <\/p>\n We chose which tool to use to invite people to our survey. Following step is to be sure that they complete it. That is to say: we need to monitor drop out rate.<\/p>\n The drop out rate is the\u00a0percentage of respondents who decided to leave the interview\u00a0<\/strong>before it was completed.<\/p>\n Let\u2019s see now which are the\u00a0main reasons<\/strong>\u00a0that can lead the respondent to stop the survey:<\/p>\nPre-enrollment by telephone and email<\/h2>\n
Broadcast<\/h4>\n
Pop-Up<\/h4>\n
Panel<\/h4>\n
Drop out rate<\/h2>\n