{"id":44593,"date":"2022-12-10T16:22:51","date_gmt":"2022-12-10T15:22:51","guid":{"rendered":"https:\/\/www.idsurvey.com\/?p=44593"},"modified":"2025-04-07T14:34:55","modified_gmt":"2025-04-07T13:34:55","slug":"capi-methodology","status":"publish","type":"post","link":"https:\/\/www.idsurvey.com\/en\/capi-methodology\/","title":{"rendered":"CAPI Methodology &#8211; Computer Assisted Personal Interviewing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"44593\" class=\"elementor elementor-44593\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d487c7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d487c7d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3cd48e\" data-id=\"e3cd48e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-910a592 elementor-widget elementor-widget-text-editor\" data-id=\"910a592\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>CAPI<\/strong> stands for <strong>Computer Assisted Personal Interviewing.<\/strong>\n\nCAPI methodology is an interviewing technique where the respondent or the interviewer uses a computer or a mobile device to answer an (often) offline survey.\n\nIt\u2019s similar to <a href=\"\/en\/cawi-methodology\/\">CAWI methodology<\/a>\u00a0but it differs from it for the actual presence of the interviewer. Because of that, CAPI surveys are often defined as <strong>Face-to-Face<\/strong> surveys.\n\n<strong>CAPI surveys is the natural evolution of the traditional paper interview (PAPI).<\/strong> A\u00a02.0 interviewing\u00a0that can remarkably facilitate all different <strong>interviewing<\/strong> phases still preserving important and peculiar feature of the old technique. The<strong>\u00a0interviewer\u2019s presence\u00a0<\/strong>on the field helps the interviewee to fill in the questionnaire.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3750970 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3750970\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8089065\" data-id=\"8089065\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5172306 elementor-widget elementor-widget-heading\" data-id=\"5172306\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Main fields of application of CAPI methodology<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ff2503 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ff2503\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31d4ab1\" data-id=\"31d4ab1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e403b3 elementor-widget elementor-widget-text-editor\" data-id=\"5e403b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let\u2019s see now when choosing the CAPI methodology rather than other techniques is a winning move, if not the only move.<\/p><ul><li><strong>Surveys in shopping centers:<\/strong>\u00a0you can reach a heterogeneous target. You can collect responses easily and rapidly;<\/li><li><strong>Exit-poll:<\/strong>\u00a0CAPI methodology is the most used for this specific type of survey. You can still reach an extended target, and you don\u2019t have to comply with restrictions based on age or education, for example;<\/li><li><strong>High profile categories:\u00a0<\/strong>when the target is high profile professional figure (like MDs), completing the interview can be a difficult task because of their limited availability. This issue is solved when the interviewer schedules an appointment and goes to the respondent to interview them;<\/li><li><strong><a href=\"https:\/\/www.idsurvey.com\/en\/what-are-mystery-shopping-surveys\/\">Mystery shopping<\/a>:\u00a0<\/strong>CAPI surveys allow mystery clients to collect information completing the questionnaire on their smartphone as if they are be texting someone. They can access the offline survey to collect their first impressions on the service or product they need to evaluate.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5cc90a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cc90a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15f092d\" data-id=\"15f092d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1c6055 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"e1c6055\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.idsurvey.com\/is-content\/uploads\/2021\/01\/cosa-e-il-capi-e-come-puo-aiutare-le-tue-ricerche-di-mercato.jpg);\" role=\"img\" aria-label=\"Cos\u2019\u00e8 il CAPI computer-assisted personal interviewing?\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tThe most powerful survey software, loved by professionals.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/www.idsurvey.com\/en\/capi-survey-software\/\">\n\t\t\t\t\t\tDiscover our CAPI solution\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54bdf77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54bdf77\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe04796\" data-id=\"fe04796\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee21cf4 elementor-widget elementor-widget-heading\" data-id=\"ee21cf4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Not all Computer Assisted Personal Interviewing platform is the same<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0926628 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0926628\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50bbf9f\" data-id=\"50bbf9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d316e3 elementor-widget elementor-widget-text-editor\" data-id=\"2d316e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSeveral <a href=\"https:\/\/www.idsurvey.com\/en\/capi-survey-software\/\">CAPI survey software<\/a>\u00a0were specifically created to administer CAPI surveys.\nBut, a lot of software is\u00a0<strong>not able<\/strong>\u00a0to carry on\u00a0<strong>data collection in offline mode.<\/strong>\n\nWorking with no internet connection is an advantage for your data collection.\n\nBesides this, another feature that distinguishes advanced solutions is <strong>compatibility<\/strong> with the most used devices. In fact, until a few years back, research institutes had to invest resources in providing laptops or tablets to each agent to complete interviews.\n\nNowadays best software products are completely compatible with most-used smartphones, tablets, and operative systems: companies can save money by interviewers directly downloading the app on their devices.\n\n<strong>IdSurvey<\/strong>\u00a0is here to fulfill your requests.\u00a0<strong>Ease of use\u00a0<\/strong>of the CAPI app for each level of interviewer (thanks to its high user-friendliness) with no need for training, resulting in\u00a0<strong>savings<\/strong> for the company. IdSurvey\u00a0allows carrying on single surveys with multiple methodologies or\u00a0<a href=\"https:\/\/www.idsurvey.com\/en\/multi-mode-surveys\/\"><strong>mixed-mode<\/strong><\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0daeeb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0daeeb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-289533f\" data-id=\"289533f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ebf160 elementor-widget elementor-widget-heading\" data-id=\"4ebf160\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Offline and online CAPI survey<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e59be57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e59be57\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9f54c9\" data-id=\"b9f54c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77d0a79 elementor-widget elementor-widget-text-editor\" data-id=\"77d0a79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBefore you purchase your CAPI survey software, it\u2019s important to understand this difference. <strong>An internet connection may not always be available when you work in the field.<\/strong> For this reason, it\u2019s crucial to <strong>choose a CAPI\u00a0<\/strong><a href=\"https:\/\/www.idsurvey.com\/en\/survey-tools\/\" target=\"_blank\" rel=\"noopener\"><b>survey software<\/b><\/a><strong>\u00a0that can work in offline mode too.<\/strong>\n\nThis app is called CAPI offline and lets you collect data with no internet connection. It\u2019s possible to collect as much survey data as you want and then synchronize them with the main server when you have a data or WiFi connection.\n\nApps that don\u2019t support offline mode cause issues for CAPI methodology. Sometimes they\u2019re erroneously called CAPI online and they\u2019re not useful for this methodology. Quite often they\u2019re developed using existing material from CATI or CAWI interface: the investment of the software firm is minimal, but the result is useless. It\u2019s important not to fall into the trap and be sure that the software you\u2019re purchasing supports real CAPI \u2013 that is to say \u2013 an offline app.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-915a52d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"915a52d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bdfa00\" data-id=\"1bdfa00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f01a5e5 elementor-widget elementor-widget-heading\" data-id=\"f01a5e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Anonymous CAPI distribution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-731145c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"731145c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6339ab\" data-id=\"a6339ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a88d2b9 elementor-widget elementor-widget-text-editor\" data-id=\"a88d2b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Anonymous distribution is when you administer the face-to-face interview to random people, like supermarket or store shoppers, voters at polling stations, visitors in a museum or trade show, or passersby in the street.<\/p><p>At the beginning (or end) of the interview, you usually request some personal data such as the name, surname, and telephone number. This procedure is useful to create a list of respondents for other surveys or for market research actions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-787eae6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"787eae6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-491ccad\" data-id=\"491ccad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3e6e83 elementor-widget elementor-widget-heading\" data-id=\"e3e6e83\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Distribution to an existing list of respondents<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-178c30f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"178c30f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf70493\" data-id=\"cf70493\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61b1509 elementor-widget elementor-widget-text-editor\" data-id=\"61b1509\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This distribution mode makes the CAPI methodology similar to the web surveys except that the respondent answer the questionnaire face-to-face and without a connection.<br \/>The interviewer has to select the contact from the list before starting the interview with the CAPI system.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13cad4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13cad4e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdc5fc4\" data-id=\"bdc5fc4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7298114 elementor-widget elementor-widget-heading\" data-id=\"7298114\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CAPI surveys main features<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aff2544 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aff2544\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c556af2\" data-id=\"c556af2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03ed8f5 elementor-widget elementor-widget-text-editor\" data-id=\"03ed8f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>During this field research, the interviewer and respondent are one in front of the other (face-to-face mode): the data collector has to insert answers confronting the respondent and clarifying possible concerns.<br \/>Also, CAPI can represent additional support to data collectors: being able to interview various types of people means getting a bigger and more representative sample.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73b298b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73b298b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17541d2\" data-id=\"17541d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea7bb11 elementor-widget elementor-widget-heading\" data-id=\"ea7bb11\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Case study<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-603cfb3 elementor-widget elementor-widget-image\" data-id=\"603cfb3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.idsurvey.com\/is-content\/uploads\/2022\/02\/dekra.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d5c780 elementor-widget elementor-widget-testimonial\" data-id=\"8d5c780\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">IdSurvey is an intuitive and comprehensive survey software in addition to being extremely robust and flexible. It was easy to consult the relevant data at any time, updated in real time. The excellent support service allowed us to process new requests or implementations of the survey software quickly...<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-testimonial-name\" href=\"https:\/\/www.idsurvey.com\/en\/case-studies\/dekra-italia\/\">Dekra Italia S.r.l.<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-testimonial-job\" href=\"https:\/\/www.idsurvey.com\/en\/case-studies\/dekra-italia\/\">Automotive Solutions<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04d54dd elementor-align-center elementor-widget elementor-widget-button\" data-id=\"04d54dd\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.idsurvey.com\/en\/case-studies\/dekra-italia\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read case study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f3fa73 elementor-widget elementor-widget-spacer\" data-id=\"3f3fa73\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9344255 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9344255\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62b2479\" data-id=\"62b2479\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77d2f5e elementor-widget elementor-widget-heading\" data-id=\"77d2f5e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benefits of Computer Assisted Personal Interviewing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0cf898f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0cf898f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-513d72b\" data-id=\"513d72b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9288f3c elementor-widget elementor-widget-text-editor\" data-id=\"9288f3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The most important benefit is the opportunity to interview everybody. A CAPI survey guarantees a\u00a0<strong>better quality of collected data.<\/strong><br \/>Another considerable benefit is\u00a0<strong>convenience<\/strong>.\u00a0Data inserted into the mobile device are sent automatically to the server so that they can be immediately available to export or to use for reports.<br \/>Convenience, ease of use, and the interviewer\u2019s presence on the field permit us to reach a\u00a0<strong>wider target<\/strong>\u00a0and be heterogeneous.<br \/>Thanks to the most advanced software, like IdSurvey, recording GPS coordinates or the interview\u2019s audio allows better but essential control of interviewers work.<br \/>Lastly, in\u00a0<strong>mystery shopping<\/strong>\u00a0surveys, mystery clients can shoot a photo and insert it in the questionnaire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac224da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac224da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-feaeed4\" data-id=\"feaeed4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e0e675 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"7e0e675\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.idsurvey.com\/is-content\/uploads\/2021\/01\/cosa-e-il-capi-e-come-puo-aiutare-le-tue-ricerche-di-mercato.jpg);\" role=\"img\" aria-label=\"Cos\u2019\u00e8 il CAPI computer-assisted personal interviewing?\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tThe most powerful survey software, loved by professionals.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/www.idsurvey.com\/en\/capi-survey-software\/\">\n\t\t\t\t\t\tDiscover our CAPI solution\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edd7ade elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"edd7ade\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-842ab5c\" data-id=\"842ab5c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f70e357 elementor-widget elementor-widget-heading\" data-id=\"f70e357\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Research and results<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb99f9a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb99f9a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f823e1d\" data-id=\"f823e1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eaebfd1 elementor-widget elementor-widget-text-editor\" data-id=\"eaebfd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A lot of researchers tried to understand what is the\u00a0<strong>best methodology\u00a0<\/strong>for interviews. Results suggest that computer-assisted methodologies tend to enhance the quality of data.<br \/>To sum up, by using<strong>\u00a0the CAPI<\/strong>\u00a0methodology you avoid errors in the questionnaire compiling. In fact, you can engage individuals that may be difficult to interview. Being that, you\u2019re able to obtain a more representative sample compared to other methodologies.<\/p><p>The question is: is this methodology\u00a0<strong>suitable<\/strong>\u00a0for the survey you\u2019re designing?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c01b4a6 elementor-widget elementor-widget-spacer\" data-id=\"c01b4a6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CAPI stands for Computer Assisted Personal Interviewing. CAPI methodology is an interviewing technique where the respondent or the interviewer uses a computer or a mobile device to answer an (often) offline survey. It\u2019s similar to CAWI methodology\u00a0but it differs from it for the actual presence of the interviewer. Because of that, CAPI surveys are often [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":44595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[38],"tags":[],"wl_entity_type":[86],"class_list":["post-44593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-world","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CAPI Methodology - IdSurvey<\/title>\n<meta name=\"description\" content=\"CAPI Methodology - Computer Assisted Personel Interviewing: carry out effective face-to-face surveys. 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